AS: Morata's Impact at Leganés After Just One Week – New Season Ticket Sales Six Times Higher Than Usual

September 5 – According to Spanish newspaper AS, just one week after Álvaro Morata joined Leganés, his arrival has already generated a clear “Morata effect” across social media, season ticket sales, and shirt sales.

Since Morata's signing, the club's social media content has surpassed 30 million impressions, with nearly 20 million video views. The Instagram post announcing his arrival has become the most-viewed post in Leganés' history. Within 72 hours, the club also gained nearly 20,000 new followers, most of them from outside Spain.

Commercial growth has been equally notable. Iván Maroto, Leganés' commercial director, revealed that new season ticket sales during the period following Morata's signing were six times higher than on a normal sales day. In terms of shirt sales, the number of jerseys sold in the four days after Morata joined equalled 25% of all shirts sold during the entire summer.

Maroto added that Morata's arrival has not only raised Leganés' international profile but has also benefited the club's existing sponsors and helped attract new commercial partners.

The 33-year-old Morata joined Leganés, currently playing in Spain's second division, this summer. He has previously played for Real Madrid, Atlético Madrid, Juventus, Chelsea, AC Milan, and others.

Source: AS